SEO/AEO & GEO Marketing Specialist

Are you an expert in SEO marketing? If so, we want to speak with you. Sudsies, South Florida’s leading dry-cleaning company, is seeking a data-driven and results-oriented SEO/AEO & GEO Marketing Specialist to join our growing and talented marketing team. We specialize in luxury and couture garment care. Believe us when we say there is nothing dry about the dry-cleaning business! You will be responsible for driving organic traffic growth, improving search engine rankings, and optimizing our digital footprint. You will oversee on-page, off-page, and technical SEO strategies while collaborating closely with our content and web development teams to maximize ROI.

More about Sudsies: Our mission is to provide a human touch and user-friendly systems in the delivery of our services. We invest our hearts, minds and humor into developing a bond with the human beings who are our customers and co-workers. We enjoy creating the warm, fuzzy, funny and unique experience that personifies the Sudsies brand for our customers. Our culture is all about taking ownership of everything in your world, from the good to your mistakes and everything in between. We even have our own Sudsies University!

In business for 30 years, Sudsies has grown to 5 stand-alone boutiques in Dade, Broward, and Palm Beach counties. And we are growing nationwide. Many of our 200 employees have been long tenured. You will love working here! Please visit to learn more about what we do.

Key responsibilities include:

• Keyword Research: Conduct comprehensive keyword discovery and expansion to align with business objectives.
• On-Page Optimization: Optimize website copy, landing pages, metadata, and HTML tags for target search terms.
• Technical SEO: Perform regular website audits to resolve crawlability, site speed, mobile-friendliness, and schema markup issues.
• Content Collaboration: Guide content creators with SEO briefs, headline recommendations, and search intent alignment.
• Link Building: Develop and execute white-hat link-building and backlink acquisition campaigns to build domain authority.
• Performance Tracking: Monitor daily search visibility using GA4 and Google Search Console.
• Competitor Analysis: Review competitor strategies, backlink profiles, and keyword gaps to uncover new growth opportunities.
• Algorithm Monitoring: Stay ahead of industry trends, Google core updates, and generative AI search developments.
• Structure and format content into natural language, question-and-answer (Q&A) formats, and micro-FAQs to align with conversational search queries.
• Optimize for Featured Snippets, voice search, and conversational interfaces by creating clear, concise, and direct answer blocks at the top of high-value pages.
• Implement advanced schema markup and structured data across digital properties to allow AI agents and scrapers to instantly parse critical information.
• Maintain content truthfulness and authority, ensuring facts, figures, and definitions are structured for easy extraction and high-confidence quoting by LLMs.

Skills/Experience required:

• Experience: Minimum 2-4 years of proven hands-on experience managing successful SEO campaigns. Conduct comprehensive keyword discovery and expansion to align with business objectives. Solid baseline understanding of Natural Language Processing (NLP) fundamentals, semantic search, and how LLMs evaluate authority. Excellence in writing in a plain, direct, and candidate/customer-friendly voice that satisfies search intent instantly.
• SEO Toolset: High proficiency with platforms like Ahrefs, SEMrush, Screaming Frog, and Moz. Perform regular website audits to resolve crawlability, site speed, mobile-friendliness, and schema markup issues. Comfort using traditional search tools alongside AI platforms to run share-of-voice checks in modern answer interfaces.
• Web Analytics: Strong command over Google Analytics 4 (GA4) and Google Search Console. Stay ahead of industry trends, Google core updates, and generative AI search developments.
• Technical Knowledge: Basic understanding of HTML, CSS, and how JavaScript impacts rendering. Optimize website copy, landing pages, metadata, and HTML tags for target search terms. Proven experience with deep technical SEO, structured data, information architecture, and HTML/Schema markup. Develop and execute white-hat link-building and backlink acquisition campaigns to build domain authority.
• Communication: Ability to translate complex data into clear, actionable insights for non-technical stakeholders. Guide content creators with SEO briefs, headline recommendations, and search intent alignment.
• Data-Driven Mindset: Strong analytical skills to interpret traffic patterns and conversions.Review competitor strategies, backlink profiles, and keyword gaps to uncover new growth opportunities.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off